Testimonials
Harvey Causer
7- Figure store owner
Niche: Food
Erik Wood
7- Figure business owner
Niche: Medical Supplies
Mor Halali
7- Figure Entrepreneur
Niche: Supplements
Case Studies. Real Brands. Real Timelines.
$376K in 90 Days
What we walked into: a list of 40K+ subscribers that hadn't been emailed in 6 months. Flows were broken. SMS had never been touched. We rebuilt everything from scratch β new welcome series, abandoned cart, post-purchase, and a full SMS launch sequence. Within 30 days, email alone was pulling 38% of their monthly revenue. By day 90, it was their highest-performing channel.
From Email Alone.
What we walked into: a decent product, a growing list β and email campaigns sent maybe once a month. No welcome flow. No abandoned cart. We stood up 6 core flows in week one, then layered in weekly campaigns. Revenue from email went from 8% to 35% in under 90 days. The list had been sitting on money the whole time.
53% From Email.
What we walked into: a fashion brand with great creative and zero email strategy. Two campaigns a month β usually a discount. We rebuilt their segmentation, built out a full campaign calendar, and scaled them to 10 intentional sends a month. Within 90 days, Klaviyo was driving 53% of their total revenue.
Your brand could be the next case study.
Book A Free Strategy CallBook A Strategy Call.
Midnight Marketing by the numbers
Revenue Generated
Ecom Brands Scaled
Avg. Email Revenue Share
To First Campaign Live
Most ecom brands at your level have good products and solid ad spend. What's missing is the system that keeps customers coming back and turns your content into a revenue channel. That's what we build.
Email & SMS Flows
Automations running 24/7. Welcome, abandoned cart, post-purchase, replenishment, VIP, and win-back flows built around your customer journey. This is where most of your backend revenue lives.
Email & SMS Campaigns
Promotions, launches, plain text sends, seasonal pushes. Together with flows, email and SMS should be doing 40%+ of your total revenue. We write, design, and send.
Social Media Content
4 to 6 posts per week, every one with a job. Pull the right people into your ecosystem and onto your email list. Every post, every reel, every caption drives something real.
Growth Reporting
Monthly breakdown of every channel. See what is driving revenue, where repeat purchase rate is improving, and where the next dollar should go.
About Us.
Midnight Marketing was founded in 2020 by two former music producers who stumbled into ecommerce and never looked back. Two completely different backgrounds. One shared obsession with building systems that actually work.
Before ecommerce, Michael was producing music for Grammy award-winning artists and building creative strategies for some of the biggest names on the internet. Creators with 30M+ followers trusted him to shape how their brand looked and felt to the world.
That same instinct for creative that resonates, the kind that actually stops the scroll, is what he brings to every brand we work with.
Mathieu has been in ecommerce for over a decade with multiple successful exits under his belt. His email marketing tutorials and Reddit posts have racked up millions of impressions, with thousands of brand owners crediting his advice for changing the direction of their business.
The $60M we've directly attributed is just what we can track. The real number is much bigger.
Founded 2020 Β· 50+ Brands Served Β· $60M+ Tracked Revenue
Here's What Working With Us Looks Like
No long onboarding. No waiting months to see results. Here's exactly what happens.
We Audit Your Backend
Before we touch anything we dig into your current email setup, content, and customer data. Most brands at your level are sitting on missed revenue they don't even know about. We find it.
We Build The System
Flows, campaigns, content calendars, segmentation. Everything gets built and launched within the first week. No long onboarding. No waiting months to see results.
We Scale What's Working
Once the foundation is running we double down on what's converting. More revenue from the same traffic, higher repeat purchase rates, better margins. Every month compounds on the last.
Ready to see what's sitting in your backend?
Book A Strategy CallFree. No pressure. We'll tell you exactly what we'd do.
STILL NOT SURE?
Frequently Asked Questions
Find answers to our most frequently asked questions here.
How long until we see results?
Fast. Once we complete our 3 to 5 day setup, we hit the ground running. The first campaign we send to your list typically generates thousands in revenue that wasn't there before. For a store doing $100k+ a month with an existing email list, the impact is almost immediate. That said, the real upside compounds over time. The longer the systems run, the more data we have, the better everything performs. Most clients look back at month three and can't believe what they were leaving on the table before.
Do you write all the content or do we?
We handle everything. Copywriting, creative direction, design, scheduling. All we need from you is brand access and a 30 minute onboarding call. The less time you spend on marketing, the more time you have to run your business. That's the whole point.
Do you handle graphic design too?
Yes. Our content team handles creative from start to finish. Static graphics, email templates, social media visuals. You don't need a separate designer. It's all included.
What platforms do you work with?
For email and SMS we work primarily with Klaviyo and Omnisend. For social media we work across Instagram, TikTok, and Facebook. We also do something most agencies won't touch: Reddit. We've been building and managing Reddit communities for ecom brands for years and it's become one of the highest ROI channels we offer. Most agencies ignore it because they don't understand it. That's exactly why it works so well for our clients.
What results can I expect?
Email and SMS goes from a passive channel to 40%+ of total revenue. Repeat purchase rates climb significantly once the retention system is running, meaning the customers you already paid to acquire start buying again without you spending another dollar on ads. Content starts converting browsers into buyers instead of just generating likes. At the end of the day the goal is simple: more revenue from the same traffic, higher margins, and a business that isn't completely dependent on what Meta decides to charge you tomorrow.
TESTIMONIALS
What others are saying
β Liam
βSince onboarding with Midnight Marketing in August 2020 Iβve generated an extra $128,000 USD in sales . Profit margins on email revenue is around 40-50% for me, so this is upwards of $50,000+ extra profit for me. The team at Midnight Marketing has been beyond amazing, I have built a very solid relationship with them, even outside of ecom.β
β Mohammed
"After Midnight Marketing took over my email marketing my store ran profitably even when I wasn't running ads. They were able to bring in amazing results for all 3 of my brands. At this point email is the most reliable part of my business. Glad to have you guys apart of the team. You guys have made me millions."
β Thy
"I was skeptical at first because we'd tried two other agencies before Midnight Marketing. Both times we saw minimal results and wasted months. Within the first week of working with Mathieu's team we already had campaigns performing better than anything we'd run before. Email is now 44% of our total revenue. Wish we found these guys sooner."
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OUR WORK
